Creating an Effective YouTube “About Section” for Your Channel (Lecture 2)


In this article, you will learn how to create a compelling YouTube “About Section” for your channel. The About section serves three crucial purposes:-

  • Explaining your channel’s content and value to visitors
  • Providing information to search engines for better ranking
  • Directing viewers to your desired destination, such as your website or product.

Let’s dive in and optimize your About section!

Step 1: Set up a Business Account

Ensure that you have a separate business account for your YouTube channel. If you don’t have one, create a new account dedicated to your business by clicking on “Switch account” in the upper right corner. Then create a new Gmail account and log in to YouTube with the new account.

Learn more about YouTube Organic Marketing.

Step 2: Accessing the About Section

Go to your YouTube page and click on the “Your channel” section. Then click on the “About” tab, where you’ll make all the necessary changes and optimizations.

Step 3: Craft an Engaging Description for the “About” Section

Start by changing the description to clearly explain the following in detail:-

  • Who are you?
  • What do you do?
  • Why viewers should stay and watch your content

This section should cater to both humans and search engines. Speak directly to the audience, highlighting your expertise and the value they will gain. Incorporate keywords related to your channel’s focus, such as “digital marketing” and “business” or whatever your field is.

And if you want the Chatgpt to write your “About Section”, then simply log in to chat.openai.com and write the following prompt in the search bar:-

Act as YouTube Growth Expert. Give me “About Section” description for my YouTube Channel namely [Your Channel Name] covering the niche [Type Your Channel Niche] and targeting [Define Your Target Audience]. It should include 3 paragraphs not be more than 1000 characters.

Step 4: Add Business Inquiries and Links

Include your business contact details and important links in the designated sections. You can add a link to your website, lead magnet, or specific product. The About section helps guide viewers to your intended destination. The most crucial link is the link to your website.

So, prioritize the most crucial link by placing it at the top, followed by other platforms or resources. Utilize the “Links on Banner” feature to align the primary link with your channel’s banner and add a call-to-action arrow.

Step 5: Custom URL

If available, customize your channel’s URL to make it more user-friendly. A custom URL like “youtube.com/c/yourname” is easier to remember and share. But the custom URL is only possible to craft once you have reached 100 subscribers. So, we can skip this at this stage.

Step 6: Contact Information

Provide your business email or relevant contact information for business inquiries. This ensures potential partners or sponsors can easily reach you.

Step 7: Publishing Your “About Section”

Review and verify that all the changes and optimizations are in place. Ensure your channel name aligns with your business name. Once satisfied, click “Publish” to make the updated “About section” visible to the customers or visitors.


Optimizing your YouTube channel’s About section is essential for effectively conveying your channel’s purpose and driving engagement. Craft a captivating description, incorporate relevant keywords, and prioritize important links.

With a well-optimized YouTube “About Section”, you’ll attract the right audience, improve search engine rankings, and direct viewers to your desired destinations.

In the next article, we’ll focus on creating an impactful channel banner.


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